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Much of behavioral economics is based on a very shaky foundation of psychology. For instance, the priming experiments cannot be reproduced. > This result conf
by bko 8y ago
Much of behavioral economics is based on a very shaky foundation of psychology.
For instance, the priming experiments cannot be reproduced.
> This result confirms Kahneman’s prediction that priming research is a train wreck and readers of his book “Thinking Fast and Slow” should not consider the presented studies as scientific evidence that subtle cues in their environment can have strong effects on their behavior outside their awareness.
https://replicationindex.wordpress.com/2017/02/02/reconstruction-of-a-train-wreck-how-priming-research-went-of-the-rails/ https://replicationindex.wordpress.com/2017/02/02/reconstruc...
- 40acres 8y agoI know that psychology is particularly devasted by the replication crises but aren't branches of research affected as well?
- EnFinlay 8y agoAbsolutely, and we should have a lot of skepticism to conclusions from those branches of research as well.
- TangoTrotFox 8y agoI think one of the problems "we" have is that bias confirmation is a hell of a drug. By "we" I mean individuals, researchers, companies, corporations, governments, everybody. When we see something that intuitively makes sense to us, especially one that confirms our biases - we tend to want to believe it, because we all believe what we think is true and so things that support what we believe must therefore be true, according to what we believe. Some word salad there, but I think that's reasonably clear. Like you mention the replication crisis should be really leaving most of all psychology results, not only past but also present, in serious doubt -- let alone anything contingent on those past results. But again the problem is that when new research comes out that confirms our biases, we don't expend the energy to challenge it. And it seems that many in science are more concerned with themselves than their science - something that the replication crisis provides a great deal of evidence for. People aren't putting out trash science by accident. They need to publish, and trash science is what gets published. And the replication crisis hasn't changed this. There seems to have been, at best, token efforts to try to more fully ensure the truthfulness of what's being published. So we continue to believe what we want to believe, with science increasingly falling victim to the act of starting at a conclusion and working your way backwards.
- cultus 8y agoMedicine is being hit almost as bad. In general, fields where a lot of studies have low statistical power(usually due to noisy data and/or small sample sizes) are the hardest hit. Statistical power is the chance that a significant result is found if the effect is indeed significant (one minus the chance of a false negative). Counter-intuitively, this increases the chance that a given significant result is invalid. Combine that with non-reporting of negative results and you basically have a huge pile of bullshit.
- ItsMe000001 8y agoI would extend to to "statistics based knowledge" in general. If you don't understand the mechanism it's not real knowledge. For example: You have a drug that 100% helps in a certain context (of what the problem is and the person's genetics plus maybe even epigenetics, and maybe even things like what they eat and what environment they are exposed to). However, clinical trial studies don't go very deep in separating different kinds of people. We just don't know enough, we don't know how to even measure most thing, and when we do it's extremely costly. And since we don't understand the mechanism - if we did we didn't have to go through the trials - they are needed because even we have _a_ mechanism we are not sure what else the drug does in the body, or about follow-up and higher order effects - we would not know what to look for anyway. Plus, without full understanding of the mechanism it's hard to combine the new "knowledge" with other knowledge. The experiment you gained the data from is very specific and results are hard to generalize. So the result is the drug will be a complete failure, because we are unable to tell which people would benefit. That's always the problem: When you don't have a very good understanding of the mechanism and all the consequences you have to be lucky that the population you study is more or less the correct one. You don't even know when you got the wrong one. If the drug - but same in any other field that uses statistics - fails for 95% of people you may still have a hit for a sub-population (it's not as easy as "it's the other 5%" of course). There are people working specifically on looking closer at some "failed drugs". They have been able to find a few "miracle drugs" that way. They only help certain people (they use genetic testing) but when they do they do great. But they failed their initial clinical trials big time. Over the years I have gotten much more skeptical of all statistics based "knowledge". Reading those studies always leaves a strange taste in my mouth. Something doesn't feel right. It does not taste like knowledge. I see the relevance given that it often is the only way to make practical progress of course.
- rossdavidh 8y agoPersonally, I wonder if it's not simply that psychology is the first field to investigate the issue seriously.
- mcguire 8y agoOn teh other hand, priming is a real effect.
- gdubs 8y agoI was thinking about this with Edward Bernays recently. He is considered the 'father of Public Relations', and comes up in a lot of pseudo-sciency conversations, like Adam Curtis's documentary, "The Century of the Self." * Bernays comes up a lot in counter-cultural circles, but it's always bugged me that I've never seen any validating evidence that his techniques were actually effective, beyond "he came up with the idea of 'freedom torches' and smoking went up among women." His techniques sound interesting, and they feel like they'd be effective, but I had trouble finding any solid research that validated the idea that his techniques were effective at anything other than making himself famous. (* Don't get me wrong – I love Curtis's films, as art. But it bugs me how they usually present a flood of information presented as fact, with little to know citation or corroboration. If they were just art, it wouldn't bug me, but a lot of people seem to swallow the films' conclusions wholesale.)
- george_morgan 8y agoAbsolutely. It’s not limited to marketing either, management theory is full of this too. Almost all of Frederick Winslow Taylor’s work and reputation was built on unverified case studies and anecdotes. (A great book on this is ‘The management myth’.)
- freshhawk 8y agoThe conversation is rarely about his actual techniques, but his popularization of that particular approach to communication with the public. So really over-simplify: "If you want people to do X, don't just tell them to do X or order them or try to convince them, use psychology to understand which Y's and Z's you can tell them about that will statistically lead many people to do X". He was just the guy who said "Hey, this emerging scientific field can be really useful in manipulating people even though it is early days!"
- theWheez 8y agoWhile reading "Thinking, Fast and Slow" I was astonished by the priming effects, and the confidence with which Kahneman presented information about priming. I became obsessed with the priming concept and began doing further research, only to find countless articles discounting priming's legitimacy. I haven't been able to pick up the book since, because of the way in which the information was presented as sure fact, when in reality the research was early and inconclusive.
- edanm 8y agoI think you're not quite right with the timeline here. IIRC, when "Thinking, Fast and Slow" first came out, the research was considered pretty settled and had had lots of replications. It's only a few years afterwards that the replication crisis really hit psychology in a big way, and especially priming. So with the benefit of hindsight, yes, he presented faulty research - but he didn't (and couldn't) have known it at the time. (Of course, if the lesson is that the entire field should be considered skeptically, I don't think I'd disagree)
- freshhawk 8y agoI think I have some old comment here where I tried to find anyone else who found that book to be completely unconvincing and really bad at justifying the conclusions. People acted like I was insane.
- Vinnl 8y agoSee also Kahneman's response to this: https://replicationindex.wordpress.com/2017/02/02/reconstruction-of-a-train-wreck-how-priming-research-went-of-the-rails/comment-page-1/#comment-1454 https://replicationindex.wordpress.com/2017/02/02/reconstruc... > I still believe that actions can be primed, sometimes even by stimuli of which the person is unaware. There is adequate evidence for all the building blocks: semantic priming, significant processing of stimuli that are not consciously perceived, and ideo-motor activation. I see no reason to draw a sharp line between the priming of thoughts and the priming of actions. A case can therefore be made for priming on this indirect evidence. But I have changed my views about the size of behavioral priming effects – they cannot be as large and as robust as my chapter suggested. (Discussed on HN: https://news.ycombinator.com/item?id=15228712 https://news.ycombinator.com/item?id=15228712)