When I was in college (2004) the school I went to had an interdisciplinary major called Philosophy, Politics, and Economics (PPE). It has a "thematic concentrat

When I was in college (2004) the school I went to had an interdisciplinary major called Philosophy, Politics, and Economics (PPE). It has a "thematic concentration" called "Choices and Behavior" that was very popular. Many, many students majored in PPE so I don't mean to comment on literally all of the people who chose it, however, amongst my circle of friends the ones who chose "Choices and Behavior" chose it because in their minds there was something cool about the idea of using psychology to manipulate people. I don't think they had anything nefarious in mind but they were definitely attracted to the magical language used to describe the practical applications of the things they would learn. It actually felt somewhat similar to the way my software developer friends talk about machine learning today.