Technology is playing a role. So it size. Google/Amazon/Facebook/Netflix/Microsoft can drop a few million bucks on a team of developers trying to squeeze some

Technology is playing a role. So it size. Google/Amazon/Facebook/Netflix/Microsoft can drop a few million bucks on a team of developers trying to squeeze some lemon for an additional drop of juice. I've been on teams before where a 1% increase in success of our software would pay for the team twice over. There were dozens of teams beside us all doing the same thing. A small business competing in the same market cannot do that, and so they find themselves fighting a far more efficient giant.