Oh no, not the smaller advertising trackers. This is interesting data but I'm not sure it supports the title - It shows Google's market share in the EU going u

Oh no, not the smaller advertising trackers. This is interesting data but I'm not sure it supports the title - It shows Google's market share in the EU going up a tiny bit, but total tracking goes down in the same period, while the baseline is probably runaway growth like the US. Google may be hurt the least, but I doubt they're a "beneficiary" in economic terms. It's a shame Project Wonderful just shut down - it felt like the kind of project that the GDPR should help. There must be a market for content-based, non-tracking ads that you can put up on any website without GDPR concerns. Google can and will fill that market, but since they can't lean on their global panopticon other ad providers can compete on fair terms. From Project Wonderful's shutdown notice: > Some advertising networks have held on by adopting more and more invasive user tracking, forcing their publishers to sign binding contracts, or by trying to train publishers (and readers!) to expect that "sometimes a bad ad will sneak through", but that's something we always refused to do. We believed - and still believe - that you deserve better. We believed - and still believe - in a world where an ad blocker wouldn't be an obvious thing to install, because advertising would be good, interesting, and non-invasive.