I think the biggest issue with GDPR so far is enforcement. It's still early days, but many companies don't even follow GDPR as they're supposed to, including G

I think the biggest issue with GDPR so far is enforcement. It's still early days, but many companies don't even follow GDPR as they're supposed to, including Google and Facebook. That will only be settled after an enforcement wave against both large and average-sized companies (GDPR is more lenient towards small companies).