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What's next? Will Apple design their own GPUs instead of using third parties to design one for every product in the Apple Store just to control the costumer exp
by zppx 16y ago
What's next? Will Apple design their own GPUs instead of using third parties to design one for every product in the Apple Store just to control the costumer experience? What kind of business advantage Apple will have compared to NVidia that sells its technology? I think that Steve Jobs understands these questions very well, and that's partly what separate him from the Average Joe Tech-loving guy.
- happybuy 16y agoApple has already licensed Imagination Technologies PowerVR graphics cores (both this and next generation) and hold a large portion of their stock (http://www.reuters.com/article/idUSLQ64592720090626 http://www.reuters.com/article/idUSLQ64592720090626). Moving Macs to ARM means they can use these as the graphics cores, customise them, modify them and not deal with Nvidia if they don't want to.