I don't think the next big company will around user privacy. You are willing to pay a premium for privacy, but the problem is most are not. They are happy to gi

I don't think the next big company will around user privacy. You are willing to pay a premium for privacy, but the problem is most are not. They are happy to give up their privacy if they get something for free in exchange. Maybe that is going to change if there is more awareness around privacy, but then the big companies are going to adjust. You said we can't trust ANY advertisement company. I presume you mean companies funded by advertisement revenue. But then you actually give the counter example yourself: DuckDuckGo. I don't think the people that work at DDG and Apple are more trustworthy, but it's in their interest to take a pro-privacy stance. It differentiates them in the market. If the public cared more about privacy and would be willing to pay for it, existing companies would care about it too and potentially change their revenue models.