While you've been asleep in bed at home, Apple have built an insane services business and scaled the iPhone to heights no one could have predicted. Not only tha

While you've been asleep in bed at home, Apple have built an insane services business and scaled the iPhone to heights no one could have predicted. Not only that but they quietly made the Apple Watch and AirPods a force of culture, made huge strides with their iPad lineup and have nailed the execution on all three which only feeds value back into the overall Apple ecosystem. It's no longer about any single product anymore, though the iPhone still is the 800 pound Gorilla of the product lineup and the obvious lynchpin tying everything together. But there is also Apple Music, iCloud, The App Store, Apple Pay and huge investments into AR, ML, Privacy, and a whole host of developer APIs. You're missing the forest for the trees of why Apple is able to make such _deep_ inroads into peoples lives and get them to pay top dollar for it at scale (50mm iPhones are made and shipped every quarter). And don't forget all the strides they've made in retail with their Apple Stores. Don't forget the insane chips their chip design team has been pumping out every year. Don't forget their acquisition of Beats and going head to head with Spotify. It's easy to take all this progress for granted. As a beloved consumer business, they're firing on all cylinders as far as I'm concerned. They'll make mistakes from time to fine and that's ok (iOS 11, AirPower, Mac Pro) - but you've got to ignore quite a lot of progress to make such a strong claim that they're asleep at the wheel - they are decidedly not asleep at the wheel by any measure.