*Who wouldn't* imagine something like this? I think the point is that, if you click through a checkout funnel, you should try to keep at the front of your mind

*Who wouldn't* imagine something like this? I think the point is that, if you click through a checkout funnel, you should try to keep at the front of your mind, a musty, industrially lit concrete warehouse, and not the graphical elements presented to you within the DOM of an HTML page. The quote attempts to paint a gloomy picture, but honestly, I don't conceptualize anything more terrible than a Home Depot. As a geek, I've loitered in the unfinished environs of warehouses for longer than might be considered practical, and never found it to be torture precisely. But, you know, some people get really uptight about uncarpeted indoor expanses that don't have windows with fashionable dressings to draw closed. Not sure what it is about planned interior decor, versus unfinished construction. Some people tend toward comparisons of urban blight, versus parks and recreation. I will say this, though. Fuck open office floor plans, for entirely different reasons.