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$100M in net revenue? What was the cost to start, run and maintain this project?
by IAmGraydon 8y ago
$100M in net revenue? What was the cost to start, run and maintain this project?
- nostrademons 8y ago3 engineers. I (and a teammate) carried a pager for about 6 months but then Search SRE took over ops; it shared backends with other search systems and was primarily a frontend innovation so the marginal cost was minimal. There was some ongoing AdSales cost for it - basically we built a tool to visualize related queries for your search [1] and then AdSales got a hold of it and said "Woah, we can show this to clients and tell them 'These are all the other queries you should be advertising on'", and then the clients spent a whole lot more money advertising on a whole lot more queries. [1] https://www.ducttapemarketing.com/using-google-wonder-wheel-for-visiual-seo/ https://www.ducttapemarketing.com/using-google-wonder-wheel-...