It's interesting how in tech people talk about such specific cultural issues as though they're inexorably related to outcomes. Sometimes it is, more often it's

It's interesting how in tech people talk about such specific cultural issues as though they're inexorably related to outcomes. Sometimes it is, more often it's not. 'Culture' is always a lynchpin of success, but Google has classical company 'good culture' in droves. The things mentioned in the article aren't as important as we might instinctively think. Google is a de-facto monopoly on search (ok, that's debatable, but there's no debate they 'own it' for now) with massive moats like Chrome and Android, vast datacentres, literal ownership of the brand i.e. 'to Google' is a colloquial verb in many languages. They are going nowhere - not for a very long time. They are 'dying' about as much as MS is dying ... meaning they are not really, they're just losing their lustre to 'us' types. The only way Google will hurt, is the same way MS has hurt - meaning a fundamental shift in users behaviour or market architecture. MS started to hurt when the world went to the internet, and went mobile. That hurt their OS and Office solutions somewhat, but they've adapted and in $$$ terms, they're just fine. So Google will hurt when people stop searching (!) meaning, not anytime soon. Now - the change to mobile which is partly dominated by Apps presents a pretty big threat, but they seem to be managing it. That's the 'kind of change' that will hurt them. Facebook on the other hands, has some existential trouble, but even they will likely be ok. Twitter has a hardcore userbase in the press etc. and might wane, but likely aren't going anywhere for a while. Snapchat ... could be in trouble. Google is maturing into 'regular company' phase. They still have amazing momentum, massive cash, 'everyone' wants to work there, it's still a solid resume placeholder, they have talented Engineers - and the culture as far as doing stuff still works. FYI - they were never good at UI, and their products have always been a little bit of a gaggle. But search, their ads, maps, chrome, android, youtube ... those are formidable assets. So yes, the 'Do No Evil' Google is gone, and we're now into the next phase. They could possibly be overvalued as are many tech stocks, but they're going to be around for a very long while.