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I thought PR was in fact a marketing strategy. eBay did great with their (very smart) PR program.
by petervandijck 16y ago
I thought PR was in fact a marketing strategy. eBay did great with their (very smart) PR program.
- webwright 16y agoI thought the "by itself" was kinda implied, but what I meant was "PR is not, by itself, a marketing strategy". I can think of lots of examples of companies with great PR.
- roel_v 16y agoI don't know, I've had this discussion a few times, about the differences between PR and marketing. Ppl at my company say they do 'PR' and 'because it's good PR' but I'm not interested in PR, I'm interested in sales. Marketing leads to sales, it leads people to learn about your product and to want to buy that product; PR just leads to people liking your company, which is only a small factor in the buying decision, and only after they've already decided they want to buy. But, and here's the rub, being in 'marketing' is not cool, it's full of negative connotations, it's hard and full of elbow grease; PR is about writing lofty prose from your well-lit corner office before going on a 2-hour lunch with some journalist. So 'doing PR' is something people want to do, 'doing marketing' not. (which makes that those who want to do marketing, and are not afraid of it, can make huge hits).