Apple have an edge over its competitors because they can afford to go full-on tinfoil with privacy; it wouldn’t put a dent in their business model. And while l

Apple have an edge over its competitors because they can afford to go full-on tinfoil with privacy; it wouldn’t put a dent in their business model. And while laypeople today care little about privacy, Apple can bring it into the collective consciousness. All it takes is a good meme (in the original Dawkins sense, not in the image-macro sense). A meme that tells people: “only the poor can’t afford privacy”. If they can get this into people’s heads then they’ll demand privacy, because nobody likes feeling poor.