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I would say they are excellent at PR. Having seen behind the scenes the reality of various initiatives, and comparing it to the media narrative they manage to s
by zapita 8y ago
I would say they are excellent at PR. Having seen behind the scenes the reality of various initiatives, and comparing it to the media narrative they manage to spin around it... Their reality distortion field is truly remarkable.
It takes serious PR expertise for a company doing so much harm to enjoy such a consistently positive image with the media and general public. This is starting to change, but it’s a very recent development.
- kenhwang 8y agoGoogle has excellent marketing. They're very good at getting people to use their products and talk positively about it. PR on the other hand, I think to be more of a mixed bag. They've always used marketing to deflect away from poor PR. Historically in the early days their PR was better, but I think that can be attributed to the company just being better. These days, well, this whole G+ debacle can be seen as a failure in PR. They managed to turn a minor oversight of leaking common information that likely impacted nobody into a major data breach front page announcement on every major news publisher. Pretty big PR failure if you ask me.