When you compare a new initiative with established business the dollar values doesn't matter. If it's inline with the company's core mission it's worth doing e

When you compare a new initiative with established business the dollar values doesn't matter. If it's inline with the company's core mission it's worth doing even if it makes significant loss. But when the team could be working on something closer to the core mission, or much higher revenue potential projects it make sense to cut a $100M business.