I think that's right. If social games are going to continue to exist, and I think they are, there's going to be an arms race which focuses on quality. People m

I think that's right. If social games are going to continue to exist, and I think they are, there's going to be an arms race which focuses on quality. People may have got sucked into Farmville by the viral aspect of the game, but having been fooled once they've developed an immunity to straight-out viral games. (Also, so has the platform -- games are no longer allowed to publish more than one message to your friends' newsfeeds.) So future games will have to focus on having a gameplay experience which makes people actually want to play them. Of course, writing a really good game isn't easy. And if you're capable of writing a really good game, why not sell it for ten bucks on iPhone/Android/MacOSAppStore/whatever instead of giving it away for free and trying to shoehorn in enough ads to cover costs?