Yes, their smartphones and Macbooks are not innovating at the pace that they used to. But so aren't Google's, Microsoft's, Samsung's and all other PC/Smartphone

Yes, their smartphones and Macbooks are not innovating at the pace that they used to. But so aren't Google's, Microsoft's, Samsung's and all other PC/Smartphone company's. The reason for that is that PCs and smartphones are plateauing as a computing platform. I'm super curious to see what Apple's game for VR and AR headsets will be. Currently, Oculus/FB is leading the race there.