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Well, yes, but I'm using "targeted" in the context of "personally targeted". Group targeting is less of a problem because then they are working on averages and
by kbenson 8y ago
Well, yes, but I'm using "targeted" in the context of "personally targeted".
Group targeting is less of a problem because then they are working on averages and predominant group characteristics, which does not mean any one individual does correspond to those.
For example, a billboard may target an area with a message mainly meant for LGBT people, or for Hispanic people, but living or frequenting that area foes not mean you are LGBT or Hispanic respectively. There is still a level of anonymity there that protects privacy.
I've updated my original comment to make this more clear, so thanks for calling out the ambiguity.