Lots of lazy journalists want their subjects to write their copy for them. They prefer PR departments, marketing pros, and savvy self-promoters who do as much

Lots of lazy journalists want their subjects to write their copy for them. They prefer PR departments, marketing pros, and savvy self-promoters who do as much of the work for them as possible. My wife occasionally gets contacted by publications in her field that want to feature or just mention her work. She used to send every publication a similar blurb talking about the work in her own professional voice, but over the years she figured out that they either borrow extensively from what she sends them or don't include her at all. Now if she wants the coverage she checks out the publication and sends them something customized for their audience and writing style, and they always use it.