Google + Facebook both grew out of singular products that kept making lots of money without requiring further deep investment -- just scaling, maintenence, and

Google + Facebook both grew out of singular products that kept making lots of money without requiring further deep investment -- just scaling, maintenence, and filling in feature gaps. They grew to keep investors happy about them having only one cash cow. They don't know how to do that. I'd prefer Google stay its old self and they make Alphabet the primary growth vehicle. But people need to show impact to get promoted, so you can't very well leave a good product alone. So now they have the mess of an organization they have now. The management angle from the article is interesting. Google originally didn't want management and there has always been a "necessary evil" attitude towards it there. So management was given an unexpected free pass on being evil. They weren't required to Googley and got hired from other places that were distinctly not so (e.g., IBM).