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All advertising is targeted. Billboard ads change based on the neighborhood you are in. Magazine/Newspaper ads are different from magazine demographic to magazi
by blang 8y ago
All advertising is targeted.
Billboard ads change based on the neighborhood you are in.
Magazine/Newspaper ads are different from magazine demographic to magazine demographic.
TV ads vary dramatically based on channel, time of day, and program.
- kbenson 8y agoWell, yes, but I'm using "targeted" in the context of "personally targeted". Group targeting is less of a problem because then they are working on averages and predominant group characteristics, which does not mean any one individual does correspond to those. For example, a billboard may target an area with a message mainly meant for LGBT people, or for Hispanic people, but living or frequenting that area foes not mean you are LGBT or Hispanic respectively. There is still a level of anonymity there that protects privacy. I've updated my original comment to make this more clear, so thanks for calling out the ambiguity.