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And next, they’ll shoot shows with green boxes and green posters, and it will be filled with targeted brands on the fly. I think that’s the next move as soon a
by JeanMarcS 8y ago
And next, they’ll shoot shows with green boxes and green posters, and it will be filled with targeted brands on the fly.
I think that’s the next move as soon as the technology will be ready.
- plushpuffin 8y agoThere is already a non-targeted precedent for this. How I Met Your Mother inserted new ads into reruns a few years ago. https://ew.com/article/2011/07/07/how-i-met-your-mother-reruns-bad-teacher-zookeeper/ https://ew.com/article/2011/07/07/how-i-met-your-mother-reru...
- netsharc 8y agoGeez, Nvidia could call them, "so we hear you're interested in realistic rendering"? I guess it doesn't need to be real time, so no super graphic cards are needed... or can it be real time? If a website (e.g. a hotel booking site) uses an ad network with "remarketing" (for this example let's say Google), it can tell Google you just looked for a hotel in Venice, and the next site you visit that has Google's banner ads will advertise "Hotel rooms in Venice!". Imagine looking up sweaters on a clothing site, flipping to Netflix, and an extra walks by that looks like you wearing a sweater that you looked at a minute ago...
- aaaaaaaaaab 8y agoA colleague of mine was working on this very same technology years ago! And they don’t need green boxes - it works perfectly with real billboards that happened to be included in the footage.
- pmiller2 8y agoWhat about cereal boxes and soda cans?
- aaaaaaaaaab 8y agoMight be possible, but you can’t really advertise the latest LG vacuum cleaner on a cereal box, while on a billboard anything goes.