It seems like more and more services are being moved under the Firebase umbrella (Crashlytics for example), signalling Google is committed long term to Firebase

It seems like more and more services are being moved under the Firebase umbrella (Crashlytics for example), signalling Google is committed long term to Firebase. It is a considerable form of cloud lock-in if you get your data into Firebase (firestore) and a competitive advantage over AWS, so there is good reason to believe this is long term strategy as well.