This is absolutely brilliant: “As for the design? Cash says they modeled the glasses after the 1988 film, They Live, in which a magic pair of sunglasses expose

This is absolutely brilliant: “As for the design? Cash says they modeled the glasses after the 1988 film, They Live, in which a magic pair of sunglasses exposes the subliminal messaging in advertisements. When viewed through the special lenses, billboards revealed messages like OBEY, CONSUME, CONFORM, placed there by aliens to surreptitiously control humanity. It struck Cash as the perfect metaphor—just replace the alien overlords in the film with the mind-hijacking companies of Silicon Valley.“