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Apple doesn't invent anything. They let someone else invent it, then they just borrow the design and iterate. It's been their MO for more than a decade.
by ProAm 8y ago
Apple doesn't invent anything. They let someone else invent it, then they just borrow the design and iterate. It's been their MO for more than a decade.
- kbenson 8y agoGetting close to two decades, at a minimum. It depends on whether you want to go farther back than the iPod (2001). Obviously, it works for them. An important, if sometimes overlooked, factor of their strategy is that it's not just borrow and iterate, it's a) identify device that will blow up, b) borrow well before it blows up, c) use that lead time to iterate and leap-frog the competition in polish, and d) release right as the market is poised to accept the new device as mainstream. They can also misjudge any one of those items a bit and still power their way through, especially now that they have such credibility.
- pjmlp 8y agoIf I go back to the mid-90's, Amiga and Atari were much more relevant to my region than Apple, which was mostly visible on American computer magazines. Had they not been bought by NeXT (which is what actually happened) and we wouldn't be talking about Apple setting industry designs.
- kbenson 8y agoApple's acquisition of NeXT was probably the most expensive - but definitely the most lucrative - acquihire in history.