What you are witnessing is the predictions of Alvin Toffler comming about. From WP, <quote>The gap between producer and consumer is bridged by technology using

What you are witnessing is the predictions of Alvin Toffler comming about. From WP, <quote>The gap between producer and consumer is bridged by technology using a so called configuration system. "Prosumers" can fill their own needs (see open source, assembly kit, freelance work). This was the notion that new technologies are enabling the radical fusion of the producer and consumer into the prosumer. In some cases prosuming entails a "third job" where the corporation "outsources" its labor not to other countries, but to the unpaid consumer, such as when we do our own banking through an ATM instead of a teller that the bank must employ, or trace our own postal packages on the internet instead of relying on a paid clerk.</quote> As more internet users become Prosumers, the idea of a 'startup' becomes trite. Instead, everyone is a business or two on their own.