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"click tracking links aren't that big of an issue for small businesses" False. Source: Work with small business owners daily. Email click tracking has been a
by josefresco 8y ago
"click tracking links aren't that big of an issue for small businesses"
False. Source: Work with small business owners daily. Email click tracking has been a feature they use for years, and now rely on to help guide content decisions.
- ssharp 8y agoSorry, I wasn't clear with what I meant. Click tracking is important to anyone doing email marketing. What's less important for small businesses is branded link-tracking domains.
- josefresco 8y agoYou're right! I take it back, thanks for the follow up. To make this comment useful... For small biz the order of priority usually goes: 1. collect email addresses 2. start a newsletter 3. publish regularly 4. start to look at open and click rates to get a better understanding of your audience 5. use that data to influence content and send rate and acquisition methods Unfortunately most don't get past 1/2 :(