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Most enterprise-level email marketing software will allow (or even require) senders to have subdomains that then get used for things like click tracking links.
by ssharp 8y ago
Most enterprise-level email marketing software will allow (or even require) senders to have subdomains that then get used for things like click tracking links.
Mailchimp is pretty far from enterprise and is heavily geared towards small businesses and click tracking links aren't that big of an issue for small businesses.
- delinka 8y agoThey're a big security issue for users regardless of MailChimp's customer base. It's an area that MailChimp could assist with by encouraging their clients to clean up click tracking links.
- josefresco 8y ago"click tracking links aren't that big of an issue for small businesses" False. Source: Work with small business owners daily. Email click tracking has been a feature they use for years, and now rely on to help guide content decisions.
- ssharp 8y agoSorry, I wasn't clear with what I meant. Click tracking is important to anyone doing email marketing. What's less important for small businesses is branded link-tracking domains.
- josefresco 8y agoYou're right! I take it back, thanks for the follow up. To make this comment useful... For small biz the order of priority usually goes: 1. collect email addresses 2. start a newsletter 3. publish regularly 4. start to look at open and click rates to get a better understanding of your audience 5. use that data to influence content and send rate and acquisition methods Unfortunately most don't get past 1/2 :(