It seems that this is just a PR move by Facebook... that will hopefully be equally as misunderstood by the media and general public as the original problem is i

It seems that this is just a PR move by Facebook... that will hopefully be equally as misunderstood by the media and general public as the original problem is in itself. I don't see how the sharing of UID's is any different/worse than cookies that are persistent on users computers other than the fact that users may be less aware of them, and i guess they're not associated with a store of personal information. I think that the perception is that if a business gets my Facebook UID, they have access to my information - which is not true, they can't retrieve any more information than you publicly make available. Maybe I'm just misunderstanding what the big issue is all about though.