> "Big companies go after niches all the time. Many microbrews are owned by massive multi-national breweries." AB Inbev, et al isn't targeting a niche by buyin

> "Big companies go after niches all the time. Many microbrews are owned by massive multi-national breweries." AB Inbev, et al isn't targeting a niche by buying microbrews, they're building a portfolio that gives them access to growing and profitable craft brew market that's 1/4th of the total US beer market. Retail dollar sales of craft increased 8%, up to $26.0 billion, and now account for more than 23% of the $111.4 billion U.S. beer market. https://www.brewersassociation.org/statistics/national-beer-sales-production-data/ https://www.brewersassociation.org/statistics/national-beer-...