3 ms·

Startup book for micro-entrepreneurs

5 points by user24 16y ago

This is really good stuff. I'm reading the sample chapter now and it's just hitting point after point for me.

victorp 16y ago
why the price of the pdf/epub version is the same as the paperback?
- user24 16y ago
  yeah I was a little put off by that too. But then I figured it was pretty cheap anyway. I haven't bought it yet, I'm going to re-read chapter one and then buy the pdf I think.
  - rwalling 16y ago
    >>then I figured it was pretty cheap anyway That's the idea. If you can't afford a $19 book you're going to have a hard time starting a software business...even a one-person operation.
    - user24 16y ago
      I really like your pricing strategy. I nearly bought the paperback/pdf package at $31 (I'm in the UK) until I realised that I really don't need the paperback too. But you nearly had me! Throwing in the PDF was a huge motivation to upgrade. I think (if I may be so bold) that you should throw in the PDF with all paperback sales, and make that obvious on the homepage, eg: [Download Sample] [Buy PDF $19] [Buy Paperback & PDF $24] Re-reading chap.1 is on my list for today and then I'll buy the PDF.
      - rwalling 16y ago
        Good suggestion - I'll test it out.
- rwalling 16y ago
  The cost of printing the book is low, and I want to encourage people to buy the paperback version if they are on the fence. The paperback also requires an additional $3 postage, so it's actually $22 instead of $19.
kapilkaisare 16y ago
Having bought this book and reading it currently, i thought I'd chime in: Overall, a pretty decent read so far. Walling makes a very, very strong case for marketing as an essential arm of entrepreneurship - something I was honestly content to ignore till now. He also underrates the act of development - whether this is what he genuinely thinks or an attempt to off-set a natural bias in his reader, I am not sure. Definitely worth a read, but I am not happy to see the price at $19, when I bought it just a couple of days ago at $24. You listening, Rob? :)
- rwalling 16y ago
  Yep, I'm listening. The price has been $24 for a while and I just lowered it last week. Apparently you just hit the wrong side of that timing. If it makes you feel better I can raise it back, or for that matter drop a fiver in the mail for you :-)

5 points by user24 16y ago

This is really good stuff. I'm reading the sample chapter now and it's just hitting point after point for me.

victorp 16y ago

why the price of the pdf/epub version is the same as the paperback?

user24 16y ago
yeah I was a little put off by that too. But then I figured it was pretty cheap anyway. I haven't bought it yet, I'm going to re-read chapter one and then buy the pdf I think.
- rwalling 16y ago
  >>then I figured it was pretty cheap anyway That's the idea. If you can't afford a $19 book you're going to have a hard time starting a software business...even a one-person operation.
  - user24 16y ago
    I really like your pricing strategy. I nearly bought the paperback/pdf package at $31 (I'm in the UK) until I realised that I really don't need the paperback too. But you nearly had me! Throwing in the PDF was a huge motivation to upgrade. I think (if I may be so bold) that you should throw in the PDF with all paperback sales, and make that obvious on the homepage, eg: [Download Sample] [Buy PDF $19] [Buy Paperback & PDF $24] Re-reading chap.1 is on my list for today and then I'll buy the PDF.
    - rwalling 16y ago
      Good suggestion - I'll test it out.
rwalling 16y ago
The cost of printing the book is low, and I want to encourage people to buy the paperback version if they are on the fence. The paperback also requires an additional $3 postage, so it's actually $22 instead of $19.

kapilkaisare 16y ago

Having bought this book and reading it currently, i thought I'd chime in: Overall, a pretty decent read so far. Walling makes a very, very strong case for marketing as an essential arm of entrepreneurship - something I was honestly content to ignore till now. He also underrates the act of development - whether this is what he genuinely thinks or an attempt to off-set a natural bias in his reader, I am not sure. Definitely worth a read, but I am not happy to see the price at $19, when I bought it just a couple of days ago at $24. You listening, Rob? :)

rwalling 16y ago
Yep, I'm listening. The price has been $24 for a while and I just lowered it last week. Apparently you just hit the wrong side of that timing. If it makes you feel better I can raise it back, or for that matter drop a fiver in the mail for you :-)