Exactly. My point is that going after small niches until one works would have been a better strategy to come up with a viable Facebook competitor. This could pr

Exactly. My point is that going after small niches until one works would have been a better strategy to come up with a viable Facebook competitor. This could probably only happen with a “startup within big company” model where they had the freedom to test out a bunch of crazy stuff for a long time without pressure from management.