Net revenue CHANGE might be the one metric that makes sense. The reason to track any metric is to know if you should continue, stop, or go all-in. If you are f

Net revenue CHANGE might be the one metric that makes sense. The reason to track any metric is to know if you should continue, stop, or go all-in. If you are flatlining - or going down - that's a HUGE sign to quit. If you have steady growth, easy as she goes. Explosive growth, you might want to double down.