There can be death spiral here, though. Them: "We're shutting down X because too few people use it. Also, announcing Y!" Users: "I'm not using Y. You'll pr

There can be death spiral here, though. Them: "We're shutting down X because too few people use it. Also, announcing Y!" Users: "I'm not using Y. You'll probably shut it down." [months pass] Them: "We're shutting down Y because too few people use it." The brand recognition that they hope will make Y successful might actually work against it.