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Ford is scrapping selling cars in the American market. Only the Mustang and some Focus crossover variant will be sold. Maybe they are planning to come back with
by njarboe 8y ago
Ford is scrapping selling cars in the American market. Only the Mustang and some Focus crossover variant will be sold. Maybe they are planning to come back with pure electric vehicles sold only at dealerships they own under a different sub-brand? Sort of like Saturn. One could hope that a legacy car company could take such a radical departure from their previous sales strategy, but who knows. It might even be illegal for Ford to open up their own dealerships for an all-electric brand near existing ones.
- toomuchtodo 8y ago> Maybe they are planning to come back with pure electric vehicles sold only at dealerships they own under a different sub-brand? Sort of like Saturn. They're betting their entire North American future on light trucks and SUVs.
- njarboe 8y agoThat is what it looks like and what all the PR says. Definitely where their current profit margins are. I am just hoping that a company with such a long history of making great vehicles can make the transition to electric cars. This might be a possible pathway.
- Latteland 8y agoThey tried but didn't get much market traction. They had the flex vehicles that could take different fuel mixtures, and they had a few hybrid cars, and eventually some battery cars but they were nothing compared to a tesla, and against leaf and volt never seem to get much market traction. The ford family person who lead the company tried a little bit but they could never seem to overcome the existing investment and exiting investment in designing ice cars.