This is the right way to think about it. Tech/Knowledge workers are pretty smart. There's no real "tricking" going on, which is part of what makes the problem s

This is the right way to think about it. Tech/Knowledge workers are pretty smart. There's no real "tricking" going on, which is part of what makes the problem so difficult to rout and insidious. If we were 'tricked' major economic and societal upheaval would be around the corner. But we're not tricked. We're willing participants. There is a prevailing cynicism among the working man in that he recognizes (though often doesn't articulate) the compulsion to participate in the market that comes with capitalist systems. We already knew these companies were not shining paragons of ethical values—almost every participant in capitalism has known this since Industrialization. To focus on the consciousness of particular individuals or the false ethos of particular companies is to miss the real problem, which is systemic and lies at the roots in the capitalist mode of life and organization of resources. So long as you have capitalism you will have companies that make profit and market-survival an all-encompassing goal (whether or not they admit it) and complacent workers who are forced to support the Darwinian market game to have access to the means of subsistence. Capitalist logic is defined by its unbridled replacement of all other values (ethical, spiritual, etc.) with the value of exchange.