Perhaps, there is no more hard evidence left. Perhaps, any of the companies (involved) admitting it would make bigger news than the Bloomberg article. There i

Perhaps, there is no more hard evidence left. Perhaps, any of the companies (involved) admitting it would make bigger news than the Bloomberg article. There is no way to avoid some degree of reputation loss, but there is no scenario when admitting will cause less reputation loss than not admitting. Very few consumers will looks and think "How noble, how honest". Most will think "Apple got hacked my data is stolen". Competitors will get something concrete to point at. Maybe no one knows what exactly was stolen. Let's not portray Apple as some saints. They didn't completely admit the iphone 4 antenna problem. Or recent macbook keyboard problem. And bent iphone 6s problem. (And those are all things we have evidence of)