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Ask HN: Has this been done? Cost-sharing for ads
Are there any services out there that allow people to share the cost of an online ad campaign -- I'm thinking specifically on Facebook, but possibly on other ad platforms?
Here's how I'm envisioning it:
A group of advertisers evenly split the cost of an ad campaign purchase. When users click on the campaign's advertisement, they're taken to a "splash" page that features separate advertisements for each of their businesses.
I know what you're thinking: How can you create an acceptable, enticing ad for five potentially disparate businesses? I think I've got that part figured out. I'm just wondering if anything similar has been done.
- dpavlenkov 16y agoI've seen it on many free download sites (not that I visited any of them). You click to download a file (enticing!), and you get a splash page of many questionable ads. I'm sure there is some cost sharing involved.
- coryl 16y agoDo explain how you've figured out creating one ad with elements of all 5 advertisers.
- nobody_nowhere 16y agoIt's pretty common to jam smaller ad units together -- e.g., put four small text ads in a 728x90 pixel leaderboard. But you're talking about something different. If I were an advertiser, I guess what I'd ask you is why I'd want dilute my message by sharing an ad with four others, when the cost barriers are so low for getting my message out on my own. How would I know all the traffic/interest would go to one of the other four? One common application for this kind of thing is something like click arbitrage -- go find a set of like offers which offer incentives for clicks, and try to drive traffic to them at a low cost.