I think the reason why a lot of this stuff is being called "Kremlin Propaganda" is that real Kremlin propaganda isn't really propaganda anymore. It's not necess

I think the reason why a lot of this stuff is being called "Kremlin Propaganda" is that real Kremlin propaganda isn't really propaganda anymore. It's not necessarily coming from an evil troll factory in an imposing Petersburg tower. It's a lot more subtle and indirect – more of a cultural practice than a directed media effort – and it might not always be intentional, but people still need a way to link it to the power that benefits from it. That said, there's a lot of this stuff being produced in western countries, including the EU. It just so happens that the plague of neoconservatism + political division has become state policy in Russia, so it makes sense for EU institutions (whose objective is political unity and inclusive welfare-oriented policy) would link it to the Russian state.