I wonder if they would be better off pricing it at parity, at a premium to beef, or lower? I initially thought “heavily subsidize it, maybe put a huge one on t

I wonder if they would be better off pricing it at parity, at a premium to beef, or lower? I initially thought “heavily subsidize it, maybe put a huge one on the $1 menu...), but making it a premium option along with their “specialty” burgers might be better. At some point in the future they drop it to parity.