3 ms·
I'd argue this is a matter of marketing. Also, you don't have to go all-in at once. Introduce a special veggie burger, maybe even in a few stores or selected c
by WA 8y ago
I'd argue this is a matter of marketing.
Also, you don't have to go all-in at once. Introduce a special veggie burger, maybe even in a few stores or selected countries only. Gradually, switch more and more burgers to the veggie version.
Defaults matter, as they say.
- rdl 8y agoI wonder if they would be better off pricing it at parity, at a premium to beef, or lower? I initially thought “heavily subsidize it, maybe put a huge one on the $1 menu...), but making it a premium option along with their “specialty” burgers might be better. At some point in the future they drop it to parity.