Your comment helped me put some thoughts in line. Soy is a big reason the loss of biodiversity in my country. People are cutting down trees left and right beca

Your comment helped me put some thoughts in line. Soy is a big reason the loss of biodiversity in my country. People are cutting down trees left and right because soy grows everywhere and pays well. "That's easy", I could say, "just stop planting a single thing". But this doesn't make sense for the farmers, who are asked to give away money to allow (from their POV) rich people to ride more Hummers. So we come with a better answer, "enact and enforce laws protecting native forests", and now we are back where we started, because a problem that we wanted to solve with individual action suddenly requires government intervention. I believe in individual action, as I said in another comment. But I don't think it's an "either/or": we created governments specifically to solve problems like this.