Are more businesses moving towards deployments that have zero downtime? The company I work for does not, but it seems like a lot of others are using various st

Are more businesses moving towards deployments that have zero downtime? The company I work for does not, but it seems like a lot of others are using various strategies to bring up a new version of an application and then transition users over to that, rather than bringing down the old one and then bringing up and new one.