Just need to say that I really appreciate different people taking different approaches to ad security and privacy enhancement. I have so distressed by the amoun

Just need to say that I really appreciate different people taking different approaches to ad security and privacy enhancement. I have so distressed by the amount of malware that has been infecting people's networks from mainstream sites it scares the dickens out of me. The privacy things also really disturbs me. I don't mind seeing an ad and you getting paid for it when I read the latest changes to the HPV guidance from the FDA for example, but I don't want multiple evil places like "addthis" "add-to-'any" and the likes to be creating some kind of profile and selling it. The newspaper ads did not tell others that I read the "whatever article" in the paper. I also can not stand moving ads. SO many really good articles are ruined by animated gifs/mp4s jumping for attention. It saddens me, and likely the authors of really good long form articles, I think from the Atlantic and NYTImes recently I was taken out of the feeling and captivating moments of articles to look at the moving distractions next to them many times. This not only made articles take twice as long to read, but made them much less impactful, and harder to remember. These are some of the reasons I posted a while back (http://www.ideasandwritings.com/2016/adblock-into-fairblock/ http://www.ideasandwritings.com/2016/adblock-into-fairblock/ ) the desire to have an ad-blocker with some 2 way communication so I could have settings that block all third party ads, and moving ads, but would gladly accept static self served ads from sites that had reasonable privacy policies. I would take it further and offer up some extra data points to those ads the were guaranteed secure so you could make more money and "i could get awesome ads relative to me" - I imagine many others would be happy to offer city, sex, and age for example, if privacy was controlled by "reputable publisher on list here" for example. For these reasons I seriously applaud this project. It's not perfect, but it seems to be the closest to what I wrote about some time ago - and I think it's a huge jump in the right direction. I applaud all the attempts, ad blockers, micro payments, different models for payments and attention - lets try everything and find what works for different people. So glad to see publishers jumping on board to get some ad revenue from those who would choose to block privacy stealing, possible malware sending ads. Now if we can fine tune it a bit more I'd love to see some back and forth discussion between my browser and the ad server. (no alcohol ads, yes to tech, static only please, male, etc) Heck I might actually click and buy to support more if the ads get better, not just more attention stealing which seems to be the race to the outrageous that clickbait and such is going. Maybe this will start to force some changes.