I mean avoid: employing sophisticated financial and legal engineering to reduce your rate of tax by an order of magnitude. We all try to avoid paying too much

I mean avoid: employing sophisticated financial and legal engineering to reduce your rate of tax by an order of magnitude. We all try to avoid paying too much tax, but that's not tax avoidance. Sending your profits to the Bahamas via Holland and Ireland is tax avoidance. I'd be happy to tell everybody and anybody about how I legally reduce my tax bill. Google's PR people would probably rather keep their methods on the down-low, out of the public eye, in spite of their utter legality. So why is that?