One of the reasons they had the mass exodus of the celebrity / influencer content makers was due to statistics. On "Instagram Insights" you can see: Interactio

One of the reasons they had the mass exodus of the celebrity / influencer content makers was due to statistics. On "Instagram Insights" you can see: Interactions of the last 7 days, profile visits, email clicks, reach, impressions. Also in-depth demographics by your audience as well: city/country breakdown, age range, age range by gender, gender percentage, followers per hour and per day. And get similar statistics / demographics for all images and stories you post. If you were paying someone to promote content - these help justify payments made for content. Compare to snap with the stat of: "I have 10k follows" and that's it. Marketers want to know they are getting value for money, so need these to help justify paying someone for promotions/ads. eg. http://musemarketinggroup.ca/wp-content/uploads/2017/08/insights-770x481.jpg http://musemarketinggroup.ca/wp-content/uploads/2017/08/insi...