3 ms·

I am just surprised that a publicly traded, multi-billion dollar company either did not think to A/B test major changes to the product or did not know how to pr

I am just surprised that a publicly traded, multi-billion dollar company either did not think to A/B test major changes to the product or did not know how to properly conduct A/B testing. I assumed every one of the top apps/websites did this automatically, but I guess I was wrong.

dannyw 8y ago
They certainly did, but reports are that the CEO overruled the data and even multiple internal efforts against the change.