Be focused on a specific audience, because talking to consumers about security is very hard. First, I'd start with your friends. The first questions they're go

Be focused on a specific audience, because talking to consumers about security is very hard. First, I'd start with your friends. The first questions they're going to ask is how can I trust you're not spying what I do. If you can convince your friends, then you can convince anybody. Next is how do I use it / how does it work, that brings to make it as simple as possible. Minimal setup, no configuration, it just works. Finally it's why should I use it. This can be "easy" because you can just look around the competition, see their messaging, find out which one you like better and copy it. Focus on benefits vs technical features and details. When consumers see something they don't understand, they leave. I've never built a vpn, but I made a password manager (question 3 is relatively easy/understood), and now I'm making a security key (all these questions are proving to be pretty hard). Shameless plug, we're live on Kickstarter: https://solokeys.com/kickstarter https://solokeys.com/kickstarter