I don't use Snapchat, but now I understand why the redesign I saw so much hate on was pushed into production. I can't speak to the specifics of what changed, bu

I don't use Snapchat, but now I understand why the redesign I saw so much hate on was pushed into production. I can't speak to the specifics of what changed, but I don't see why you wouldn't even A/B test such a massive change to your service. Instagram Stories seem like they might've had a big impact on the popularity of the app as well.