there's no universal standard for good color because it depends on context and fashion. eg. MS used blue as a calming color for error screens, but it became a

there's no universal standard for good color because it depends on context and fashion. eg. MS used blue as a calming color for error screens, but it became a symbol for failure and frustration via the bsod. It's also common knowledge to use warm colors for food, but this creates a vacuum of blue colored food brands which now stands out (eg. blue apron)